AI marketing workflow automation
One brief. A connected route to better campaigns.
Connect audience research, campaign planning, content production, approval, distribution and learning. Let agents coordinate the routine work while your team owns the message and the investment.
The marketing framework brings campaign context, assets, review decisions and channel results into one operating view. Adapt it to your channels and keep the tools that already work.
- Framework: €1,500 with team implementation
- Choose marketing as your first or next pipeline
- Publishing and media spend have explicit authority
One connected process
The work moves. You steer.
The stages are adapted to your tools, responsibilities and definition of a useful outcome.
- 01
Brief
Turn audience research and approved product facts into a structured campaign proposal.
ManagementSet the objective, audience, budget and constraints.
- 02
Create
Draft channel-specific copy and prepare an asset checklist tied to the campaign.
ManagementApprove the message and creative direction.
- 03
Review
Collect edits, check required facts and route each item to its reviewer.
ManagementApprove the exact content and expenditure.
- 04
Distribute
Schedule or execute authorised actions through connected channels and record receipts.
ManagementChoose which channels may act and when to pause.
- 05
Improve
Compare observed results with the campaign objective and propose the next iteration.
ManagementDecide what to scale, stop or change.
Start with the business objective.
A campaign needs more than a calendar full of posts. Define the audience, offer, channel, next action and success measure before creating content. Agents can research context and turn the approved brief into a coordinated set of drafts, assets and tasks.
- Inputs: a campaign brief, brand guidance, approved facts and assets.
- Outputs: linked campaign records, reviewed content and an execution plan.
- Useful connections: content libraries, channel APIs, website analytics and your CRM.
Make the handoffs visible.
Keep copy, assets, requested changes and approval decisions together. A revision should return to the right reviewer, not silently inherit an earlier approval. Scheduling, publication and observed results should remain distinct states, so a queued post cannot be mistaken for a published campaign.
- Separate draft, review, approved, scheduled and published states.
- Reuse assets and evidence without copying private client information into public content.
- Make blocked channels or unavailable measurements visible.
Close the loop on an outcome that matters.
Choose the measure for the campaign: a qualified enquiry, a completed registration or an activated customer. Store clicks, impressions and email opens are intermediate signals. Where attribution is incomplete, show the gap and connect the relevant product or CRM outcome before claiming success.
Practical questions
Before you begin.
Does the framework include ad spend?
No. Media spend, provider usage, hosting and other operating costs are separate. We agree the delivery scope and authority for each connected channel before launch.
Can we keep our existing marketing tools?
Yes. The framework connects a complete process; it does not require replacing your content platform, analytics or CRM when they already serve you well.